{"id":1447,"date":"2015-12-20T21:08:55","date_gmt":"2015-12-20T21:08:55","guid":{"rendered":"http:\/\/kaycreativedesign.co.uk\/?page_id=1447"},"modified":"2026-04-15T18:16:05","modified_gmt":"2026-04-15T18:16:05","slug":"marketing-consultancy","status":"publish","type":"page","link":"http:\/\/kaycreativedesign.co.uk\/index.php\/marketing-consultancy\/","title":{"rendered":"Marketing Consultancy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1451834866689{padding-right: 0px !important;padding-bottom: 60px !important;padding-left: 0px !important;background-color: #ffffff !important;}&#8221; el_id=&#8221;introduction&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;element_from_fade&#8221; transition_delay=&#8221;100&#8243; css=&#8221;.vc_custom_1451834862831{padding-right: 30px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1451834857519{padding-right: 0px !important;padding-left: 30px !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;210&#8243;]<span data-type=\"normal\" data-hover-icon-color=\"#000000\" class=\"qode_icon_shortcode  q_font_awsome_icon fa-2x pull-left \" style=\" \"><a  itemprop=\"url\" href=\"http:\/\/kaycreativedesign.co.uk\/index.php\/email-marketing\/\" target=\"_self\"><span aria-hidden=\"true\" class=\"qode_icon_font_elegant arrow_left qode_icon_element\" style=\"color: #7474c1;\" ><\/span><\/a><\/span>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1452870250000{padding-right: 0px !important;padding-left: 30px !important;}&#8221;][vc_empty_space height=&#8221;90&#8243;]<span data-type=\"square\"   class=\"qode_icon_shortcode fa-stack q_font_awsome_icon_square fa-2x pull-center q_icon_animation\" style=\"background-color: rgba(0,0,0,0.01);border: 1px solid #7474c1;border-radius: 3.5px; transition-delay: 0.5ms; -webkit-transition-delay: 0.5ms; -moz-transition-delay: 0.5ms; -o-transition-delay: 0.5ms;\"><span aria-hidden=\"true\" class=\"qode_icon_font_elegant icon_cogs qode_icon_element\" style=\"color: #7474c1;\" ><\/span><\/span>[vc_empty_space height=&#8221;30&#8243;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Marketing<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;5&#8243;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Marketing Solutions in Bury St Edmunds<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; color=&#8221;#7474c1&#8243; thickness=&#8221;3.5&#8243; width=&#8221;160&#8243; up=&#8221;30&#8243; down=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1451671018833{padding-right: 0px !important;padding-left: 0px !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;210&#8243;]<span data-type=\"normal\" data-hover-icon-color=\"#000000\" class=\"qode_icon_shortcode  q_font_awsome_icon fa-2x pull-right \" style=\" \"><a  itemprop=\"url\" href=\"http:\/\/kaycreativedesign.co.uk\/index.php\/graphic-design-and-print\/\" target=\"_self\"><span aria-hidden=\"true\" class=\"qode_icon_font_elegant arrow_right qode_icon_element\" style=\"color: #7474c1;\" ><\/span><\/a><\/span>[\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;element_from_fade&#8221; transition_delay=&#8221;100&#8243; css=&#8221;.vc_custom_1450626943393{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1451671040431{margin-right: 0px !important;margin-left: 0px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1625514588025{margin-right: 0px !important;margin-left: 0px !important;}&#8221;]Having a marketing plan is an increasingly important part of your business growth and success. It&#8217;s easy to get wrapped up in the busy lifestyle of a start-up or growing business to find time to stop and take a step back and observe where your business is going, the goals you want to achieve, improvements you want to make. Ask yourself: how are you planning to improve sales? Are you solely relying on word-of-mouth to attract customers? Is your brand and current marketing techniques reaching the right audience? Kay Creative can work with you to review your current methods of marketing and advise on other marketing techniques and strategies that will work towards achieving your goals.[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1451671047026{margin-left: 0px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column_text]Marketing can be completed across various different platforms using a variety of techniques, the primary categories of marketing\u00a0are digital marketing,\u00a0content marketing and traditional marketing.\u00a0You may want to run a\u00a0one-off\u00a0marketing campaign. For example, to focus on increasing brand awareness, your social media following or getting people to visit your place of business.\u00a0Kay Creative\u00a0can discuss with you what you are looking to achieve and the steps to take towards your goals.[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;element_from_fade&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; transition_delay=&#8221;100&#8243; css=&#8221;.vc_custom_1451832739521{padding-right: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}&#8221; el_id=&#8221;services&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1451832723274{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_empty_space height=&#8221;90&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Creative Marketing\u00a0Services<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;5&#8243;][vc_column_text]<\/p>\n<h2>Affordable Business Marketing Solutions<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; color=&#8221;#7474c1&#8243; thickness=&#8221;3.5&#8243; width=&#8221;160&#8243; up=&#8221;30&#8243; down=&#8221;30&#8243;][vc_single_image image=&#8221;2045&#8243; img_size=&#8221;535&#215;280&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;30&#8243;][vc_column_text]Kay Creative offer a variety of marketing services, below is a\u00a0short\u00a0summary. <a href=\"http:\/\/kaycreativedesign.co.uk\/index.php\/contact\/\">Contact Kay Creative<\/a> if you have an enquiry or would like a quotation on a service\u00a0that is or is not listed.[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]<div class=\"qode-accordion-holder clearfix qode-toggle qode-initial \">\n\t<h5 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        Digital Marketing    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h5>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;.vc_custom_1776276957593{padding-right: 30px !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\">Digital marketing strategy<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Online marketing<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Social media marketing<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Email marketing<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Pay-Per-Click (PPC) marketing<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Google Ads marketing<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Facebook marketing<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Instagram marketing<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">LinkedIn marketing<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Search engine optimisation (SEO)<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Marketing campaigns<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Videos<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Video editing<\/p>\n<p>[\/vc_column_text]    <\/div>\n<\/div><h5 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        Content Marketing    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h5>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;.vc_custom_1625514414438{padding-right: 30px !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\">Project planning<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Content strategy<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Copywriting<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Content writing<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Blog writing<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Articles<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Infographics<\/p>\n<p>[\/vc_column_text]    <\/div>\n<\/div><h5 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        Traditional Marketing    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h5>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;.vc_custom_1776276715971{padding-right: 30px !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\">Direct mail<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Printed collateral<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Press advertisements<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Advertising<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">TV<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Radio<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Exhibitions<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Events<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Printed marketing campaigns<\/p>\n<p>[\/vc_column_text]    <\/div>\n<\/div><h5 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        Copywriting &amp; Content Writing    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h5>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;.vc_custom_1625514533259{padding-right: 30px !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\">Website content<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Blog content<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Creative writing<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Social media content<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Articles<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Direct mail<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Press adverts<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Marketing campaigns<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Email newsletters<\/p>\n<p>[\/vc_column_text]    <\/div>\n<\/div><h5 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        Marketing Consultancy    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h5>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;.vc_custom_1776276659770{padding-right: 30px !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\">Market research<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Marketing strategy<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Project management<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Marketing management<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Brand development<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">6, 9, 12 or 24 month marketing plan<\/p>\n<p>[\/vc_column_text]    <\/div>\n<\/div><\/div>[vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"#contact\" target=\"_self\"  class=\"qbutton  center default\" style=\"\">Request a Quote<\/a>[vc_empty_space height=&#8221;90&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;element_from_fade&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; transition_delay=&#8221;100&#8243; el_id=&#8221;questions&#8221; css=&#8221;.vc_custom_1451671082697{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1451832364728{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;90&#8243;][vc_column_text css=&#8221;.vc_custom_1451832889480{padding-left: 0px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Marketing\u00a0FAQ<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;5&#8243;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Frequently Asked Questions About\u00a0Marketing<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; color=&#8221;#7474c1&#8243; thickness=&#8221;3.5&#8243; width=&#8221;160&#8243; up=&#8221;30&#8243; down=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1450624089068{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1449933057591{margin-right: 0px !important;margin-left: 0px !important;padding-right: 30px !important;padding-left: 30px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1451832066428{margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1451669475910{margin-right: 0px !important;margin-left: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Your questions, answered. Frequently asked marketing related\u00a0questions. Have a <span class=\"syn\">query<\/span>? Simply <a href=\"http:\/\/kaycreativedesign.co.uk\/index.php\/contact\/\">contact Kay Creative<\/a> and ask your question.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_separator type=&#8221;normal&#8221; color=&#8221;rgba(0,0,0,0.5)&#8221; thickness=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;element_from_fade&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; transition_delay=&#8221;100&#8243; css=&#8221;.vc_custom_1549312666230{padding-right: 0px !important;padding-left: 0px !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"qode-accordion-holder clearfix qode-toggle qode-initial \">\n\t<h5 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        Why is digital marketing importent?    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h5>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text]Digital Marketing is important as it reaches a larger audience over traditional marketing, engages customers and the data can be re-targeted to individuals through mediums such as <a href=\"http:\/\/kaycreativedesign.co.uk\/index.php\/social-media-marketing\/\">social media marketing<\/a> and <a href=\"http:\/\/kaycreativedesign.co.uk\/index.php\/email-marketing\/\">email marketing.<\/a>\u00a0Digital Marketing can be vital to a businesses success. People want businesses\u00a0that they can trust and information available to them when they want it.\u00a0You not only need to have an online presence through your\u00a0website or social media but effectively market your\u00a0company\u00a0on a ongoing basis.<\/p>\n<p>&nbsp;<\/p>\n<p>In most cases, Digital Marketing as a whole should make up a large proportion of your overarching marketing plan along with other marketing methods for optimal <a href=\"http:\/\/kaycreativedesign.co.uk\/index.php\/branding-and-logo-design\/\">brand exposure.<\/a>[\/vc_column_text]    <\/div>\n<\/div><\/div><div class=\"qode-accordion-holder clearfix qode-toggle qode-initial \">\n\t<h5 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        Why should I have a marketing plan?    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h5>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text]The short answer is, your business <em>deserves<\/em> a marketing plan.<\/p>\n<p>&nbsp;<\/p>\n<p>It\u2019s easy to get wrapped up in the busy lifestyle of a start-up or growing business. Do you find yourself bogged down with day-to-day business activities and are over-looking the long term goal? Ask yourself: how are you planning to increase sales? Are you solely relying on word-of-mouth to attract customers? Is your brand and current marketing techniques reaching the right audience? Having goals to aim towards; set over a reasonable period of time such as quarterly or annually, will shape your marketing strategy. By having this in writing, it will keep you focused and shift you into gear if your going off course.<\/p>\n<p>&nbsp;<\/p>\n<p>Ultimately, the goal of a marketing plan is to keep your business moving in the right direction and growing year-on-year.[\/vc_column_text]    <\/div>\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"qode-accordion-holder clearfix qode-toggle qode-initial \">\n\t<h5 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        What is content marketing?    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h5>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text]<\/p>\n<div class=\"mod\" data-md=\"61\">\n<div class=\"_oDd\" data-hveid=\"65\">\n<p>Have you ever heard the phrase &#8216;content is king&#8217;? Content Marketing is based around the idea of projecting rich, valuable, knowledgeable content rather then information based solely on selling your business services and products. With many businesses trying to make their mark in the digital world, there is an often a lot of noise with attention based statements. Content Marketing focuses on getting people to listen.<\/p>\n<p>&nbsp;<\/p>\n<p>By providing information individuals are interested in or would be inclined to share builds trust in your business, brand awareness and attracts and retains customers. Content Marketing is great, because it doesn&#8217;t feel like a sales pitch to consumers and like all good marketing tactics it ultimately drives customers to take further action and improves sales.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text]    <\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1549312657352{padding-bottom: 90px !important;}&#8221;][vc_column][vc_separator type=&#8221;normal&#8221; color=&#8221;rgba(0,0,0,0.5)&#8221; thickness=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;element_from_fade&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; transition_delay=&#8221;100&#8243; css=&#8221;.vc_custom_1451832837727{padding-right: 0px !important;padding-left: 0px !important;background-color: #7474c1 !important;}&#8221; el_id=&#8221;statistics&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1451832634628{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_empty_space height=&#8221;90&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Marketing Statistics<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;5&#8243;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Marketing Facts &amp;\u00a0Statistics<\/span><\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; color=&#8221;#ffffff&#8221; thickness=&#8221;3.5&#8243; width=&#8221;160&#8243; up=&#8221;30&#8243; down=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;element_from_fade&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; transition_delay=&#8221;100&#8243; css=&#8221;.vc_custom_1450628940363{padding-bottom: 60px !important;background-color: #7474c1 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1450188252250{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_empty_space height=&#8221;30&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1450626094308{padding-right: 60px !important;padding-left: 60px !important;}&#8221;][vc_column_inner]<div class='q_progress_bars_vertical'><div class='progress_content_outer' style='background-color: #6c6fae;'><div data-percentage='78' class='progress_content' style='background-color: #000000;border: 1px solid #5f629a;'><\/div><\/div><h5 class='progress_title' style=''><\/h5><span class='progress_number' style='font-size: 55px;color: #ffffff;'><span>78<\/span>%<\/span><span class='progress_text'><\/span><\/div>[\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">78% of consumers now research online prior to purchase\u00a0<a style=\"color: #e5e5e5;\" href=\"https:\/\/www.clicky.co.uk\/2015\/04\/10-digital-marketing-stats-that-have-appeared-so-far-in-2015\/\" target=\"_blank\" rel=\"noopener noreferrer\"><sup>(source)<\/sup><\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1450188295200{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_empty_space height=&#8221;30&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1450626103145{padding-right: 60px !important;padding-left: 60px !important;}&#8221;][vc_column_inner]<div class='q_progress_bars_vertical'><div class='progress_content_outer' style='background-color: #6c6fae;'><div data-percentage='76' class='progress_content' style='background-color: #000000;'><\/div><\/div><h5 class='progress_title' style=''><\/h5><span class='progress_number' style='font-size: 55px;color: #ffffff;'><span>76<\/span>%<\/span><span class='progress_text'><\/span><\/div>[\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">76% of small businesses say their marketing strategy encompasses a combination of both digital and printed communication <a style=\"color: #e5e5e5;\" href=\"http:\/\/www.marketingprofs.com\" target=\"_blank\" rel=\"noopener noreferrer\"><sup>(source)<\/sup><\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;element_from_fade&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; transition_delay=&#8221;100&#8243; el_id=&#8221;contact&#8221; css=&#8221;.vc_custom_1660687329472{background-color: #ffffff !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1449937158660{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_empty_space height=&#8221;90&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Contact\u00a0Kay Creative<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;5&#8243;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Kay Creative Based in Bury St Edmunds, Suffolk.<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; color=&#8221;#7474c1&#8243; thickness=&#8221;3.5&#8243; width=&#8221;160&#8243; up=&#8221;30&#8243; down=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Take the first step.\u00a0Request a quotation, ask a question or arrange a free no obligation meeting to see\u00a0how Kay Creative can help you.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f495-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"495\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/index.php\/wp-json\/wp\/v2\/pages\/1447#wpcf7-f495-o1\" method=\"post\" class=\"wpcf7-form init cf7_custom_style_1\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"495\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f495-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your email address\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"phone-number\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel PhoneNumber\" id=\"PhoneNumber\" aria-invalid=\"false\" placeholder=\"Your phone number\" value=\"\" type=\"tel\" name=\"phone-number\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-business-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text your-business-name\" id=\"your-business-name\" aria-invalid=\"false\" placeholder=\"Your business name\" value=\"\" type=\"text\" name=\"your-business-name\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your subject\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Enter your message...\" name=\"your-message\"><\/textarea><\/span>\n<\/p>\n<p style=\"font-size:12px; !importent><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Sign-up\"><span class=\"wpcf7-form-control wpcf7-checkbox\" id=\"Sign-up\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"Sign-up[]\" value=\"I&#039;d like to receive occasional updates by email relating to marketing tips, advice and discounts.\" \/><span class=\"wpcf7-list-item-label\">I&#039;d like to receive occasional updates by email relating to marketing tips, advice and discounts.<\/span><\/span><\/span><\/span>\n<\/p>\n<white-space: nowrap;>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n\t<\/p>\n<\/white-space:><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[vc_empty_space height=&#8221;90&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1450368205613{background-color: #7474c1 !important;}&#8221; el_id=&#8221;sign-up&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;90&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Join my mailing list<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;5&#8243;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Design &amp; Marketing Tips Newsletter<\/span><\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; color=&#8221;#ffffff&#8221; thickness=&#8221;3.5&#8243; width=&#8221;160&#8243; up=&#8221;30&#8243; down=&#8221;30&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Subscribe to Kay Creative&#8217;s\u00a0mailing list for the latest design and marketing related tips,\u00a0advice and discounts.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f29-o2\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"29\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/index.php\/wp-json\/wp\/v2\/pages\/1447#wpcf7-f29-o2\" method=\"post\" class=\"wpcf7-form init cf7_custom_style_2\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"29\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f29-o2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<p><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Enter your email address...\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/p>\n<white-space: nowrap;>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n\t<\/p>\n<\/white-space:><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[vc_empty_space height=&#8221;90&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; 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