{"id":2727,"date":"2018-09-29T20:28:38","date_gmt":"2018-09-29T20:28:38","guid":{"rendered":"http:\/\/kaycreativedesign.co.uk\/?post_type=portfolio_page&p=2727"},"modified":"2022-02-25T23:08:33","modified_gmt":"2022-02-25T23:08:33","slug":"my-pension-advisor-leaflet","status":"publish","type":"portfolio_page","link":"http:\/\/kaycreativedesign.co.uk\/index.php\/portfolio_page\/my-pension-advisor-leaflet\/","title":{"rendered":"My Pension Advisor – Leaflet"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=”” css=”.vc_custom_1456153003182{padding-bottom: 10px !important;}”][vc_column][vc_column_text]<\/p>\n

CLIENT<\/h5>\n

My Pension Advisor<\/h3>\n

PROJECT<\/h5>\n

Leaflet Design<\/h3>\n

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ABOUT THE CLIENT<\/h5>\n

My Pension Advisor provides financial\u00a0advice\u00a0to their clients with regards to their pension.\u00a0Getting the right advice can have huge benefits, they only make financial recommendations based on comprehensive and detailed analysis of each individuals needs,\u00a0to secure the life they want in retirement.<\/p>\n

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BRIEF<\/h5>\n

Making the right choices with your pension can be a little confusing, therefore the client wanted a leaflet that would explain in detail, but in a clear and concise way the options available. This leaflet was to be included as part of their ‘Pension Pack’, which is posted to interested parties of their services. The Pension Pack covers multiple venues, as well as providing all the necessary information for their client to compare. The leaflet will need to prompt the client to take the next step to begin the process.
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CONCEPT<\/h5>\n
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With the idea of a \u2018signpost\u2019 in mind, knowing this would tie in well with the presented title \u2018Making the right choices\u2019. I created a set of arrows representing different routes available. The right arrow is highlighted white, pointing towards the My Pension Advisor logo, so the viewers eye is guided to ‘Making the right choices… My Pension Advisor’. As well as the arrow signalling\u00a0right for \u2018right choices\u2019, it psychologically suggests you are making the right choice by choosing My Pension Advisor.<\/p>\n

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The leaflet persuaded the customer to choose My Pension Advisor and clearly demonstrates the next step they need to take in order to begin the process.<\/p>\n

[vc_separator type=”transparent” thickness=”0″ up=”25″ down=”0″][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30px”]Request a quotation<\/a>[vc_empty_space height=”30px”]Back to Portfolio<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=”” css=”.vc_custom_1456153003182{padding-bottom: 10px !important;}”][vc_column][vc_column_text] CLIENT My Pension Advisor PROJECT Leaflet Design [vc_separator type=”transparent” thickness=”0″ up=”25″ down=”0″]…<\/p>\n","protected":false},"author":1,"featured_media":3499,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[27],"portfolio_tag":[],"class_list":["post-2727","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-graphic-design"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio_page\/2727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=2727"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/media\/3499"}],"wp:attachment":[{"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=2727"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=2727"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=2727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}