{"id":2735,"date":"2018-09-29T20:30:34","date_gmt":"2018-09-29T20:30:34","guid":{"rendered":"http:\/\/kaycreativedesign.co.uk\/?post_type=portfolio_page&p=2735"},"modified":"2022-02-25T21:54:29","modified_gmt":"2022-02-25T21:54:29","slug":"denny-bros-exhibition-lightboxes","status":"publish","type":"portfolio_page","link":"http:\/\/kaycreativedesign.co.uk\/index.php\/portfolio_page\/denny-bros-exhibition-lightboxes\/","title":{"rendered":"Denny Bros – Exhibition Lightboxes"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=”” css=”.vc_custom_1456153003182{padding-bottom: 10px !important;}”][vc_column][vc_column_text]<\/p>\n

CLIENT<\/h5>\n

Denny Bros<\/h3>\n

PROJECT<\/h5>\n

Exhibition Lightbox Design<\/h3>\n

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ABOUT THE CLIENT<\/h5>\n

Denny Bros Ltd are a world leading print company that pioneered the multi-page label technology known as Fix-a-Form\u00ae. The\u00a0Fix-a-Form\u00ae label occupies the same space as a standard label, but provides additional space for content or multi-language information.
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BRIEF<\/h5>\n

Denny Bros Ltd were to exhibit at the upcoming ‘Packaging Innovations 2018’ Exhibition in London. Showcasing the range of labels they can produce across a variety of industries. To attract potential clients to the stand and to make their products ‘pop’, they chose to feature four 2 x 1m double-sided Lightboxes, which would create\u00a0a striking contrast against the background of the exhibition stand which consisted of black walls and flooring. The Lightboxes needed to work together in a sequence, but also as stand alone pieces so they could be used interchangeably and switched around during the exhibit and for further events thereafter.
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CONCEPT<\/h5>\n

Supplied with non-branded product photography, which displayed the\u00a0Fix-a-form\u00ae\u00a0label. I felt the focus of the product, which is the label, wasn’t prominent enough against the white background of the product shot. I chose to tint the product packaging with its pre-existing industry sector colour palette; Healthcare (blue), Agrochemical (green), Informational (yellow) and Promotional (red).<\/p>\n

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To further aid in the representation of the\u00a0product and to give a ‘real life’ depiction of the practical use of the\u00a0Fix-a-Form\u00ae booklet-label, a faint image representing its industry sector is displayed in the background. Which\u00a0is enough to meet this objective and doesn’t distract from the multi-page label itself. When the elements are arranged in the way presented, the artwork is on brand, with a fresh creative edge that is always needed within an exhibition environment.<\/p>\n

[vc_separator type=”transparent” thickness=”0″ up=”25″ down=”0″][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30px”]Request a quotation<\/a>[vc_empty_space height=”30px”]Back to Portfolio<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=”” css=”.vc_custom_1456153003182{padding-bottom: 10px !important;}”][vc_column][vc_column_text] CLIENT Denny Bros PROJECT Exhibition Lightbox Design [vc_separator type=”transparent” thickness=”0″ up=”25″ down=”0″]…<\/p>\n","protected":false},"author":1,"featured_media":3437,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[51],"portfolio_tag":[],"class_list":["post-2735","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-signage"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio_page\/2735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=2735"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/media\/3437"}],"wp:attachment":[{"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=2735"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=2735"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"http:\/\/kaycreativedesign.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=2735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}