Your brand is more than just a logo. Your brand is your reputation.

Every company has a brand reputation by default – if its not nurtured or presented correctly it can give your business a negative representation. Your brand should come across in everything you do, on whatever platform be that online, over the phone or face-to-face contact. Having a quality brand builds trust in you as a person, your product or services and your company.

Take some time to consider what you value, what your business stands for and how you are solving your customers problems. Kay Creative can work with you to develop a brand strategy and set plans in place to achieve your business goals and objectives.

A brand is everything about your company that you project to the world and how the world sees you. It is your presence, tone-of-voice, your customers journey and visually it can be the imagery selected, typefaces chosen and colour schemes selected. It is in fact your businesses personality and by having a brand strategy and guidelines in place, you can monitor the quality and consistency of your brand across all platforms.

A vector (EPS) file can be scaled to any size without losing resolution and will keep its sharp edges. This file type cannot be created unless using professional software which is not readily available to home users. For many applications like vehicle signage, banners and promotional clothing printers will require your logo to be in this format.

When you commission Kay Creative to design your logo, it will be created using professional software and you will receive various file type extensions, giving the greatest possible flexibility.

Absolutely.

Kay Creative specialise in helping start-ups and small businesses – that includes sole traders! I can advise on what brand elements to prioritise and what to consider in the near future. Set your company apart from your competitors right from the start.