Yes.

The emails created are mobile-friendly and will be clearly legible on a mobile device without the need to pinch and zoom. Having a mobile-friendly email template is a must considering one of the top things people do on mobile devices is read their emails.

Purely and simply from people who have specifically opted-in to receive emails from you. Individuals who have consciously and knowingly signed-up to your mailing list. There are many companies that you can purchase datalists and email addresses from, but this is highly frowned upon. These lists are unreliable and are considered spam to most major email service providers.

Slow and steady wins the race in this case, slowly build up your own list using reliable, authorised and organic data. If you would like to set-up a tailored marketing campaign, to encourage datalist sign-ups then please get in touch.

Email Marketing has been proven to generate revenue and is a great way of encouraging repeat business. As the email newsletters are sent directly to individuals on your datalist, this means this audience has signed-up to receive these emails and are already aware of your business and services. Email Marketing can also be easily shared and the results tracked.

Email Marketing is one of the most cost-effective ways of marketing and can be a quick method of informing your contacts of any important news such as: a 24hr sale, temporary opening hours, general news, a new product or service and any discounts you have available. Best practice comes from maintaining an on-going connection with your customers that should contain interesting information lead content, which helps to build loyalty.