This all depends on the type of business you are, what you are marketing, who you’re marketing to and what goals you are aiming to achieve.

Kay Creative can help you identify and set-up social accounts for you to use.

Absolutely.

Social media is a great way to connect with existing customers and to make your business known to new audiences. With the ease of being able to quickly share content, your message can be seen by hundreds or thousands of people at the click of a button.

Content marketing plays an important part of your social media strategy as producing authentic, rich content is key to truly engaging with your audience.

Keeping your social media accounts up-to-date and relevant is time consuming, but it is also a very important and enjoyable part of your business marketing. Kay Creative can work with you to devise a Social Media Marketing strategy, which will help to clearly outline principles for you to follow to maintain your own accounts, or alternatively if you do not have the time, I can maintain the accounts for you with as much or as little involvement as you wish.

There are many positive benefits to using social media. Social media increases your businesses online presence, drives traffic to your website and generates leads. Social media shouldn’t be relied on heavily for increasing direct purchases, but looked at as a tool to increase brand awareness, engage with your customers and generate leads.

Social media is also beneficial for acquiring a better understanding of what type of people your followers are, which is great when considering market research for a marketing plan.