Digital Marketing is important as it reaches a larger audience over traditional marketing, engages customers and the data can be re-targeted to individuals through mediums such as social media marketing and email marketing. Digital Marketing can be vital to a businesses success. People want businesses that they can trust and information available to them when they want it. You not only need to have an online presence through your website or social media but effectively market your company on a ongoing basis.

In most cases, Digital Marketing as a whole should make up a large proportion of your overarching marketing plan along with other marketing methods for optimal brand exposure.

The short answer is, your business deserves a marketing plan.

It’s easy to get wrapped up in the busy lifestyle of a start-up or growing business. Do you find yourself bogged down with day-to-day business activities and are over-looking the long term goal? Ask yourself: how are you planning to increase sales? Are you solely relying on word-of-mouth to attract customers? Is your brand and current marketing techniques reaching the right audience? Having goals to aim towards; set over a reasonable period of time such as quarterly or annually, will shape your marketing strategy. By having this in writing, it will keep you focused and shift you into gear if your going off course.

Ultimately, the goal of a marketing plan is to keep your business moving in the right direction and growing year-on-year.