CLIENT
Engage Art Therapy
PROJECT
Logo Design
ABOUT THE CLIENT
Engage Art Therapy is owned by Lucy Jones who is a qualified and experienced Art Therapist. Lucy specialises in Art Therapy for children, but also works with teens and adults. Lucy usually works closely with groups within a school environment or at her private practice in Suffolk. Lucy is registered with the Health and Care Professions Council and is a member of the British Association of Art Therapists.
BRIEF
Art Therapy is a form of psychotherapy that uses art materials as the way of communication. Creative therapy can help a child’s psychological, emotional, social and physical development.
Embarking on the route of self-employment, Lucy was establishing her own business. Building the foundation of her identity and online presence to get discovered by new clients and to have a central place where individuals and schools could be referred to.
CONCEPT
Lucy was very fond of using a ‘hand print’ in her logo, it’s a simple but relatable icon referencing the playfulness of her sessions. Her logo was created along with her new website, the look and feel of her identity revolves around being simple, professional and colourful.